Privacy & Cookies Policy (Cleverways)
Last updated: 01/09/2025
1) Who we are
Cleverways (“we”, “us”, “our”) provides practical scam-awareness content at cleverways.co.uk.
Data controller: Cleverways (UK).
Contact: info@cleverways.co.uk
If you’re contacting us about your data, we’ll respond within one month.
2) What data we collect
Contact form messages – name, email, and your message (via WPForms).
Email sign-ups – email address (and optional name) when you request our free guide or tips (via MailerLite).
Technical data – basic device/usage info from essential cookies needed to run the site.
Analytics (optional) – only if you enable it: pseudonymous usage data to understand which pages are popular.
We do not collect special-category data. Please don’t include sensitive information in messages.
3) How we use your data
To send what you asked for – your free PDF (Spot Scams in 10 Seconds) and occasional scam-prevention updates.
To reply to enquiries – when you contact us via the form.
To run and protect the site – security, performance, and basic troubleshooting.
Analytics (optional) – to improve content and layout if you choose to accept analytics cookies.
4) Our legal bases (UK GDPR)
Consent – email marketing (you can unsubscribe anytime).
Legitimate interests – site security, spam prevention, and handling non-marketing enquiries.
Legal obligations – records we must keep (e.g., to demonstrate consent).
5) Sharing your data
We don’t sell your data. We use trusted processors to provide our services:
MailerLite – stores email subscribers and sends newsletters.
WordPress & plugins (e.g., WPForms) – run our website and forms.
If any data is transferred outside the UK/EEA, we rely on appropriate safeguards (e.g., Standard Contractual Clauses).
6) How long we keep it
Email subscribers: until you unsubscribe (we keep a minimal suppression record so we don’t email you again by mistake).
Contact form messages: up to 12 months, unless we need to keep them longer for a specific reason (e.g., complaint handling).
Analytics data: follow the retention settings of the analytics tool if enabled.
7) Your rights
You can access, correct, delete, restrict or object to processing, and withdraw consent at any time.
Email info@cleverways.co.uk to make a request.
You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
8) Children
Our site is for adults. We don’t knowingly collect children’s data.
9) Security
We use reasonable technical and organisational measures to keep your data safe (encrypted connections, limited access, reputable processors).
10) Third-party links
Our content links to other sites (e.g., Action Fraud). We’re not responsible for their privacy practices—please check their policies.
11) Cookies
We use cookies to make the site work and (with your consent) to understand usage.
Types of cookies
Strictly necessary – required for core features (e.g., security, load balancing).
Analytics (optional) – help us improve pages and content.
Email / forms – MailerLite and WPForms may set cookies to deliver forms and prevent spam.
Your choices
On your first visit we ask for consent to non-essential cookies. You can change or withdraw consent at any time via your browser settings or the “Cookie settings” link in our footer.
12) Changes to this policy
We’ll update this page if our practices change. Please check back from time to time.
Contact: info@cleverways.co.uk