They move very quickly
They may use affection, flattery, future plans or intense attention before you really know them.
What to doRomance scam guidance
Romance scams often start with trust, attention and emotional pressure. If someone you met online asks for money, secrecy, gift cards, crypto or urgent help, pause before replying.
If someone you met online is asking for money, gift cards, crypto, bank transfers, secrecy or urgent help, stop and check before replying. Do not send more money or personal details. Speak to someone you trust and keep messages, usernames, payment details and screenshots as evidence.
Romance scams usually rely on fast trust, emotional pressure and isolation from people who might help you check.
They may use affection, flattery, future plans or intense attention before you really know them.
What to doThey may avoid video calls, give repeated excuses or use stolen photos and fake profiles.
Check safelyRequests may involve travel, illness, fees, crypto, gift cards, investment opportunities or sudden emergencies.
Pause firstOne of these signs is enough to stop and check with someone you trust.
Scammers often ask victims not to tell family or friends because outside advice can break the scam.
Be wary of bank transfers, crypto, gift cards, courier fees, medical costs, travel costs or investment payments.
Repeated excuses, poor-quality calls, sudden emergencies or pressure to move platforms can be part of the pattern.
Phrases like "if you loved me", "you are my only hope" or "do not tell anyone" are pressure tactics.
You do not need to prove everything before protecting yourself. Start by stopping the pressure and keeping evidence.
Do not send further payments, gift cards, crypto, ID documents, bank details or security codes.
Choose a calm person outside the situation. Explain what has happened and show them the messages if you can.
Save usernames, photos, profile links, chat messages, phone numbers, email addresses, bank details and payment receipts.
Use your banking app, card number or official website. Tell them you may have been affected by a scam and ask what can be done.
Change passwords for email, social media, dating apps and any account where details may have been shared.
Report fraud through the UK fraud reporting route. Suspicious emails can be forwarded to report@phishing.gov.uk and scam texts to 7726.
These guides may help if the romance scam involved money, account access or suspicious links.
Contact your bank or payment provider quickly and keep evidence of the transfer.
Read the money guidanceSecure your email, social accounts and passwords if details may have been shared.
Read the account guidanceClose the page, check what you entered and secure any account involved.
Read the link guidanceEarly warning signs include fast emotional intensity, excuses to avoid meeting or video calls, pressure to keep secrets, requests for money and stories involving sudden emergencies.
Pause before replying. Do not send money, gift cards, crypto or bank details. Speak to someone you trust and check the situation calmly before taking any action.
You do not need to confront them to protect yourself. Stop sending money or details, keep evidence and get support from someone outside the situation.
Contact your bank or payment provider as soon as possible using a trusted route. Keep records of messages, payment details and any profiles or contact information.
The UK Scam Safety Toolkit gives you practical checklists and action sheets to keep at home, including steps for suspicious messages, bank calls, online shopping scams and family conversations.
The safest step is often a pause. Download the free Cleverways guide and keep a simple check nearby for suspicious messages, calls, emails and payment requests.
Last reviewed: May 2026. Cleverways provides practical educational guidance and signposts trusted UK routes.